Qualité Tourisme™ label
Hôtel de plage Miléade
Étables-sur-Mer
Our commitments
In the heart of the Bay of Saint-Brieuc, between fine sandy beaches and coastal paths, the Tourist Office of Binic-Étables sur Mer supports visitors, residents and professionals throughout the year. Welcoming you warmly, informing you accurately, advising you with passion and promoting our beautiful seaside resort: this is what drives us every day.
Our missions: Welcome, Inform & Promote
Welcoming you in the best possible conditions and helping you organise your stay
Providing reliable, up-to-date tourist information that remains accessible outside our opening hours
Answering your requests with personalised, well-informed advice
Showcasing the treasures of our seaside resort and the people who bring it to life
Making international visitors feel welcome thanks to materials translated into several languages
Working in partnership with local professionals, associations and stakeholders
Qualité Tourisme
The Qualité Tourisme Label
Committed to a process of continuous improvement, the Tourist Office of Binic-Étables sur Mer places visitor satisfaction at the heart of everything it does. As a holder of the Qualité Tourisme™ label, we are committed to providing a warm welcome, personalised advice and services tailored to everyone's expectations.
This approach applies to all our activities: relations with visitors, socio-professional partners and internal operations.
Your satisfaction, our priority
Your feedback is valuable to us. We regularly gather your opinions to keep improving our services: online questionnaires, Google reviews, direct feedback at the welcome desk… Every comment contributes to our drive to improve.
What this means for you
- A warm welcome and attentive staff
- Personalised advice and clear, accurate information
- Command of foreign languages
- The discovery of a showcased destination
- Your opinion taken into account
The only State mark for the quality of tourist reception — independently and regularly audited.
Our certified partners
In our destination, two establishments share this commitment to quality and also hold the Qualité Tourisme™ label.
Qualité Tourisme™ label
Zoo de Trégomeur
Trégomeur
In progress
The Destination d'Excellence label
Launched in September 2024 to replace the Qualité Tourisme™ mark, the Destination d'Excellence label is awarded by Atout France. The Tourist Office of Binic-Étables sur Mer has committed to this process across the Bay of Saint-Brieuc.
This label assesses tourism operators on two pillars: the quality of reception and services (≥ 85%) and environmental responsibility (≥ 60% for a first certification).
Where do we stand?
Commitment to the process
Completed
Self-assessment & quality action plan
Completed
Official audit by Atout France
Completed
Obtaining the label
Goal
Sustainable Tourism
Sustainable & responsible tourism
The Tourist Office of Binic-Étables sur Mer is aware of its responsibility towards its area, its residents and its environment. We are committed to promoting sustainable tourism and to leading by example in our own practices.
Our environmental commitment
- Reducing our environmental impact and encouraging eco-friendly habits every day
- Raising visitors' awareness of preserving the natural, maritime and cultural heritage of our coastline
- Highlighting local stakeholders engaged in eco-responsible practices
- Promoting soft mobility and alternative transport to explore the destination
Our societal commitment
- Fostering accessibility and inclusion so everyone can enjoy our destination
- Supporting the local economy by showcasing the area's producers, artisans and expertise
- Supporting tourism professionals in their transition towards more responsible practices
- Actively contributing to the balanced and sustainable development of our seaside resort
CSR
Our CSR approach
CSR (Corporate Social Responsibility) is an organisation's concrete commitment to the people and areas around it. For us, it is a collective approach, carried by the whole team and structured around four pillars that we bring to life every day.
Pillar 1
Environment
Pillar 2
Social
Pillar 3
Societal
Pillar 4
Governance
Environment
Reducing our footprint and encouraging tourism that respects the coastline and natural areas.
- Reducing our paper consumption and optimising our printing
- Adopting eco-friendly habits every day: waste sorting, saving energy, fewer car journeys
- Raising visitors' awareness of preserving the coastline and natural areas
- Highlighting local providers engaged in eco-responsible practices
- Promoting soft mobility to explore the destination
Social
Taking care of our team to provide the best possible service all year round.
- Ensuring good working conditions and looking after the team's wellbeing
- Fostering skills development through ongoing training
- Making it easier for seasonal staff to integrate, to ensure consistent service in every season
- Encouraging regular internal dialogue and transparent communication
- Ensuring equal treatment and inclusion within the organisation
Societal
Being an engaged local player, serving residents, professionals and visitors.
- Supporting the local economy by showcasing artisans, producers and local tourism players
- Developing strong partnerships with local associations and authorities
- Contributing to the lasting appeal of Binic-Étables sur Mer over the long term
- Making our destination accessible to everyone, including people with disabilities
- Taking part in Breton networks and collective initiatives for responsible tourism
Governance
Steering our approach with rigour, transparency and a spirit of continuous improvement.
- Setting clear, measurable objectives that are tracked over time
- Involving the whole team in the process, coordinated by our quality and CSR officer
- Regularly reporting our progress to our partners and our supervising authority
- Updating our CSR action plan every year and publishing the results
- Incorporating our stakeholders' feedback into our decisions and priorities
Accessible Tourism
Accessibility: tourism for everyone
The Tourist Office is committed to inclusive tourism, accessible to everyone whatever their needs or disability. We work to continuously improve the welcome we offer people with disabilities and provide suitable resources and equipment.
